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The Emerging Role of Green In Financial Services Institutions

Date: August 21, 2008
Time: 12:00 - 1:00 p.m. EST

Inci Kaya
Analyst, Financial Services Strategies and IT Investments

Developing environmentally friendly initiatives is rapidly becoming a strategic priority for financial institutions. As the social phenomenon around environmental consciousness blossoms, financial institutions are looking for ways to leverage environmental initiatives for improving shareholder value, containing costs, improving their brand image and retaining customers and employees. Institutions are likely to be faced with adopting new standards of environmentalism that may cause disruption to their current business models - how well they are prepared for these standards and regulations will determine how smoothly they transition into the new playing field of environmental rules and standards.

One thing is clear: In the long term, environmental measures will become an integral part of doing business, and financial institutions must be aware of the opportunities and new risks that environmental initiatives may offer them. Building on good intentions, institutions and their suppliers are working on developing an actionable blueprint, despite tight budgets and limited resources. Furthermore, the regulatory landscape is yet to be fully painted and remains in flux. With so much uncertainty, financial institutions need to strike the right value balance between the consumer appeal of green and the future business benefits of green as an integral part of their business.

This session will address these key issues:

• Why does going green matter to financial service institutions?
• How can financial institutions capitalize on the environmental movement in their branding initiatives?
• What will environmental regulation and as a result, the business landscape look like in five years?
• What should financial institutions do to survive and succeed in an increasingly environmentally conscious business environment?

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